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Glaciers Cafe was an independently-owned neighborhood cafe. It started as a frozen custard stand in Wayzata prior to moving to the Longfellow neighborhood in South Minneapolis and becoming a full-service restaurant.

The restaurant closed for one month during renovations. HOLOS Creative managed the entire project from hiring specialists and selecting flatware to planning the grand opening.

CHALLENGE

Name, logo, and color palette was still heavily associated with frozen custard roots.  In an effort to attract more business, the menu was too expansive and lacked a strong focus.  The entrance to the restaurant was not inviting and the layout of the dining room was confusing.

OUR SOLUTION

Working closely with owner, Ben Smith, we completely reinvented the restaurant filling the need for a vegetarian-friendly neighborhood destination. The restaurant was renamed Mosaic Cafe in honor of the two-store mosaic on the side of the building and artist Corinna Quist-Chiba designed a beautiful new logo, color palette, menu, and signage.

Studio M Architects worked with us to create a new layout that increased the number of seats while brightening and opening up the space.  A kitchen consultant worked within our new menu focus to develop delicious recipes, plan an efficient kitchen, and train staff.

We also worked closely with Joe Lusso to design a new website, social media strategy, and loyalty program.

RESULTS

Mosaic Cafe has become a beloved part of the Longfellow neighborhood and a destination for vegetarians and omnivores alike. It has received many rave reviews and continues a fruitful partnership with its neighbor, Harriet Brewing.

From Mpls/St. Paul Magazine: Nicely rounding out the scene on Minnehaha and East Lake is Mosaic Cafe, the smart and slick evolution of Glaciers Café. Owner Ben Smith hired outside help to make over his custard shop. It works. The small space is bright, the patio overlooking the undersung mosaic is comfortable and welcoming, and it’s becoming a nice little neighborhood gathering space.

The fast-casual menu is food-forward, using grass-fed beef for burgers, offering Ferndale Market turkey on sandwiches, and putting up a tempeh sloppy joe that could tempt carnivores. And in the end, there’s custard, a flight of custard if you’d like. It’s substantially smooth and creamy with flavors such as sweet corn that hint at a playful kitchen. In fact, toppings such as salted caramel pretzels, candied Fritos, and spicy caramel corn make it even more fun. This is a good addition to an already well-flavored neighborhood.

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Testimonials

Wow! Kris took an Antique Barber School and gave it a new look without compromising the old-school feel. I strongly recommend Kris Kiel from Holos Creative. She gets it!

Peggy Schmidt, Owner MN School of Barbering

Kris was a pleasure to work with and has been a great investment for our business. With very reasonable changes we were able to update our image to better match who we are as a business. Customers have responded with great reviews, mentions in the press, and word of mouth raving about the “vibe” in Pedal Pushers Cafe. It's been a great morale boost to employees and we have seen improvements in total sales, check averages, and sales of higher margin items.

Scott and Angie Taylor, Owners Pedal Pushers Cafe

Kris did a wonderful job. She has a unique talent of being able to visualize the working elements of a business from the point of view of the customer. She worked well with the assembled team of architects, chef consultants, etc. and brought her unique perspective to help shape the final look, feel, and menu of the café. I couldn’t have done it without her. She has a clear vision and sees what needs to be done. I will be forever grateful for her input, diligence, and hard work.

Ben Smith, Owner Mosaic Cafe

I thank you from the bottom of my heart for all you did creatively and technically to translate the Iraqi PowerPoints into something strong, transformative and motivating. This project has been near and dear to me for two years. To see it reach fruition like this brings me great joy. Thank you so much for being an essential catalyst!

Kaia Svien, Co-Founder Iraqi-American Reconciliation Project

Simply amazing! Thanks so much, Kris. We are very pleased and can’t wait to start using these images as we begin education with our staff.

Dina Fassino, Director of Communications Woodwinds Health Campus

I was delighted that you could assist in this important project! Our Holistic Practice Council LOVED the final project. You were the perfect person on many levels.

Val Lincoln, Phd, RN, AHN-BC, Clinical Lead Integrative Services, Woodwinds Health Campus

Kris sees the big picture in instances when others may not and demonstrates a balanced approach to both challenges and opportunities.

Joyce Wisdom, Executive Director Lake Street Council

Kris has a powerful gift of vision, creativity and the ability to articulate a message to an audience through her fine use of language. She not only sees the surface of a concept but envisions a multitude of possibilities so that her projects meet their full potential. I have recommended Kris to business partners in the past and feel privileged to recommend her to anyone who needs a highly gifted brand marketing consultant.

Shelly Gomez, Owner Mascots & Costumes

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